Have you ever heard of a pizza so exclusive that getting your hands on it feels like winning the lottery? Well that’s what it is like with Pizza Wagyu by Chef Jofliam. Created by the famous Instagram chef Jofliam, his Wagyu Pizza causes a frenzy among pizza fans every time he opens up orders.
But why is it like winning a lottery?
Known as the “Rafflesia Pizza Crust Creator,” Jofliam’s Wagyu Pizza gained international acclaim when it placed 4th in “The Best Top 100 Pizza Awards 2023.” The pizza’s crust has a puffy curved exterior, resembling Malaysia’s national flower, the Rafflesia.
Recently, Jofliam also won the Outstanding ASEAN Pizza Chef 2024, showcasing his talent and creativity.
Image Credit: Jofliam’s IG
So, how hard is it to get this Wagyu Pizza?
You don’t need to climb a mountain and make a grand sacrifice, or anything like that… but you do need to keep close tabs on Jofliam’s Instagram stories.
The only way to snag a slot is to catch a specific code he posts at certain times. Once you see the code, you must quickly slide into his DM with that code to book your slot.
Here’s the catch: the demand is so high that he usually deletes the story within seconds!
Yes, it’s the most Gen Z thing ever. You actually have to be chronically online to even get a chance to take a bite of this pizza.
Despite its hefty price tag of RM150, people eagerly vie for a chance to have a taste of it.
How do you get a hold of this Wagyu Pizza?
Now that you know how incredibly difficult it is to get Chef Jofliam’s Pizza Wagyu, you must be wondering what happens after you manage to secure a slot for it.
Is it delivered to your doorstep by limousine? Does Jofliam himself present it to you at a secret pickup spot? Well, sort of.
Typically, you would have to pick the Wagyu Pizza up at a specific secret location, usually by the side of the road.
However, they now have a proper pick-up spot due to the high demand. The line is long, but that’s the price to pay for a taste of this exclusive Wagyu Pizza.
Image Credit: Pizza Wagyu Jofliam IG
At the pick up spot, customers will receive a special treatment with stalls offering free Nasi Ayam, fries, coffee, and chocolate drinks to keep everyone happy while they wait.
Jofliam also ensures his customers feel as exclusive and special as his award-winning pizza. Those who order six or more boxes receive VVIP treatment, including fancy restaurant outings and premium cinema experiences together—bonding like they’re part of an exclusive pizza club.
Image Credit: Pizza Wagyu Jofliam IG
Yes, calling it bizarre might even be an understatement. We have to admit, Jofliam’s strategy to drive demand and customer loyalty is incredibly effective.
But what are people actually saying about this Wagyu Pizza?
With videos flooding TikTok about the madness surrounding this pizza—not just the pizza itself, but the way Jofliam sells it and its hefty price tag—customers have plenty to say.
Many describe the crust as a perfect representation of Italian pizza, featuring a thin, light center. It’s soft, airy, and slightly crispy, making it a lighter crust rather than a heavy doughy one. Since the pizza crust is moist, it stays chewy and doesn’t break apart even after sitting for a while.
Image Credit: Jofliam’s IG
The sauce, tailored to the Malaysian palate, offers a hint of sweet and sour, reminiscent of Thai chili sauce with chili flakes and herbs.
The pizza is topped with tomahawk ribs with marbling 8 Wagyu, providing an extra juicy, melt-in-your-mouth texture that’s hard to resist. A garnish of thinly shredded red pepper completes the pizza, giving it an extra kick of spice.
Image Credit: Screengrab from @scareftodie’s comment section, Tiktok
Though many fans would line up for this pizza in a heartbeat, some argue that the cost isn’t the real issue. Instead, it’s the hassle and effort required to get the pizza, making the whole experience a turn-off for some.
Image Credit: Screengrab from @scareftodie’s comment section, Tiktok
One thing’s for sure: If you are curious enough and you have the budget to spend for it, it might be worth fighting the crowd for this unique wagyu pizza experience.
You should also check out: Pizza Parlour in KL Famous for its Leopard Crust Pizzas!
